Browse

A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). A good theory – But does it work in practice? A critique of the transtheoretical model. Paper presented at World Social Marketing Conference

The need for effective internal marketing to support external social marketing strategies (2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). The need for effective internal marketing to support external social marketing strategies. Paper presented at World Social Marketing Conference