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Exploring online identities of influential users in online communities: A mixed methods approach (2021)
Thesis
Richardson, S. Exploring online identities of influential users in online communities: A mixed methods approach. (Thesis). University of the West of England. Retrieved from https://uwe-repository.worktribe.com/output/1491011

At present the use of online communities has become a great interest to practitioners and scholars alike due to the potential for recruitment and social marketing (Johnson, Safadi, & Faraq, 2015). However, despite the growth in interest for online co... Read More about Exploring online identities of influential users in online communities: A mixed methods approach.