All Outputs (7)

Business-to-Business Marekting (2017)
Book
Brennan, R., Canning, L., & McDowell, R. (2017). Business-to-Business Marekting. London: Sage

Written from a European perspective, this comprehensive yet concise text covers both the theory and practice of global business-to-business (b2) marketing. New to the 4th edition: 'Scenario' boxes provide reflective decision-based scenarios for stu... Read More about Business-to-Business Marekting.

Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation (2011)
Presentation / Conference
Eagle, L., McDowell, R., & Bird, S. (2011, April). Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

UK social marketing academic capacity mapping (2008)
Report
Eagle, L., Kemp, G., McDowell, R., & Warren, S. (2008). UK social marketing academic capacity mapping

"UK social marketing academic capacity mapping”. Report for National Social Marketing Centre, London (2008)
Report
Eagle, L., Kemp, G., McDowell, R., & Warren, S. (2008). "UK social marketing academic capacity mapping”. Report for National Social Marketing Centre, London

Does the marketing curriculum reflect the importance of services marketing to practitioners? (2007)
Journal Article
Hilton, T., Hughes, T., & McDowell, R. (2007). Does the marketing curriculum reflect the importance of services marketing to practitioners?. Marketing Review, 7(2), 315-335. https://doi.org/10.1362/146934707X198876

Given the growth of the service sector and the increased importance of service marketing thinking for practitioners we are interested in learning how far this development is reflected within the marketing curriculum delivered within UK universities.... Read More about Does the marketing curriculum reflect the importance of services marketing to practitioners?.

Services marketing curriculum development: mainstream or specialist study (2005)
Presentation / Conference
Hilton, T., Hughes, T., & McDowell, R. (2005, November). Services marketing curriculum development: mainstream or specialist study. Paper presented at Services Marketing Conference, Glasgow University, Glasgow, UK

The teaching of services marketing (2004)
Presentation / Conference
Hilton, T., Hughes, T., & McDowell, R. (2004, November). The teaching of services marketing. Paper presented at Services Marketing Conference, Liverpool, UK