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Business-to-Business Marekting (2017)
Book
Brennan, R., Canning, L., & McDowell, R. (2017). Business-to-Business Marekting. Sage

Written from a European perspective, this comprehensive yet concise text covers both the theory and practice of global business-to-business (b2) marketing. New to the 4th edition: 'Scenario' boxes provide reflective decision-based scenarios for stu... Read More about Business-to-Business Marekting.

Does the marketing curriculum reflect the importance of services marketing to practitioners? (2007)
Journal Article
Hilton, T., Hughes, T., & McDowell, R. (2007). Does the marketing curriculum reflect the importance of services marketing to practitioners?. Marketing Review, 7(2), 315-335. https://doi.org/10.1362/146934707X198876

Given the growth of the service sector and the increased importance of service marketing thinking for practitioners we are interested in learning how far this development is reflected within the marketing curriculum delivered within UK universities.... Read More about Does the marketing curriculum reflect the importance of services marketing to practitioners?.

The teaching of services marketing (2004)
Presentation / Conference
Hilton, T., Hughes, T., & McDowell, R. (2004, November). The teaching of services marketing. Paper presented at Services Marketing Conference


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