Leveraging affect: Mobilizing enthusiasm and the co-production of the musical economy
(2016)
Book Chapter
Webb, P., Leyshon, A., Thrift, N., Crewe, L., & French, S. (2016). Leveraging affect: Mobilizing enthusiasm and the co-production of the musical economy. In B. J. Hracs, M. Seman, & T. E. Virani (Eds.), The Production and Consumption of Music in the Digital Age. United Kingdom: Routledge
This chapter considers the promises and problems of fandom and enthusiasm within capitalism, with particular reference to rise of crowdsourcing as a means of mobilising fan enthusiasm to fund new creative projects, with a particular focus on the musi... Read More about Leveraging affect: Mobilizing enthusiasm and the co-production of the musical economy.