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Individualism-collectivism as descriptive norms: Development of a subjective norm approach to culture measurement (2009)
Journal Article
K̈rtner, J., Jiang, D. Y., Cheng, B. S., Fischer, R., Ferreira, M. C., Assmar, E., …Achoui, M. (2009). Individualism-collectivism as descriptive norms: Development of a subjective norm approach to culture measurement. Journal of Cross-Cultural Psychology, 40(2), 187-213. https://doi.org/10.1177/0022022109332738

The development and validation of a new instrument for measuring the descriptive norms related to individualism-collectivism (IC) is presented. IC is conceptualized as a group- specific unidimensional cultural construct with four defining attributes... Read More about Individualism-collectivism as descriptive norms: Development of a subjective norm approach to culture measurement.