Generic strategies and performance - evidence from manufacturing firms
(2011)
Journal Article
Nandakumar, M. K., O'Regan, N., & Ghobadian, A. (2011). Generic strategies and performance - evidence from manufacturing firms. International Journal of Productivity and Performance Management, 60(3), 222-251. https://doi.org/10.1108/17410401111111970
Purpose: The purpose of this study is to examine the relationship between business-level strategy and organisational performance and to test the applicability of Porter's generic strategies in explaining differences in the performance of organisation... Read More about Generic strategies and performance - evidence from manufacturing firms.