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Managing the personalization-privacy paradox: A systematic literature review (2019)
Presentation / Conference
Hsu, M., Kharlamov, A., & Parry, G. (2019, June). Managing the personalization-privacy paradox: A systematic literature review. Presented at Data for Policy

Effective utilization of personal data contributes to greater customer satisfaction and provides a better fit between the offer and the customer needs, which can be leveraged as competitive advantage. However, consumers may be reluctant to share thei... Read More about Managing the personalization-privacy paradox: A systematic literature review.