Boss-babes and predatory optimism: Neoliberalism, gender, and multi-level marketing
(2021)
Journal Article
Wrenn, M., & Waller, W. (2021). Boss-babes and predatory optimism: Neoliberalism, gender, and multi-level marketing. Journal of Economic Issues, 55(2), 423-431. https://doi.org/10.1080/00213624.2021.1908805
Abstract: Capitalism always depends on relentless sales efforts to battle against its endemic tendency toward a lack of effective demand. Multi-level marketing schemes (MLMs), which offer individuals the “opportunity” to earn income by becoming indep... Read More about Boss-babes and predatory optimism: Neoliberalism, gender, and multi-level marketing.