Client-agency briefing: Using paradox theory to overcome challenges associated with client resource deployment
(2020)
Journal Article
Vafeas, M. (in press). Client-agency briefing: Using paradox theory to overcome challenges associated with client resource deployment. Journal of Advertising,
Agencies depend on client resources to fulfil their value proposition. An inadequate quantity or quality of client resources can negatively influence agency output. Advertising literature reports that agencies are frequently frustrated with deficienc... Read More about Client-agency briefing: Using paradox theory to overcome challenges associated with client resource deployment.