All Outputs (2)

Antecedents to value diminution: A dyadic perspective (2016)
Journal Article
Vafeas, M., Hughes, T., & Hilton, T. (2016). Antecedents to value diminution: A dyadic perspective. Marketing Theory, 16(4), 469-491. https://doi.org/10.1177/1470593116652005

© 2016, © The Author(s) 2016. The purpose of this article is to identify the antecedents of diminished value in business-to-business exchange. There is only a limited amount of research on value destruction in the context of service-dominant (S-D) lo... Read More about Antecedents to value diminution: A dyadic perspective.

An examination of the dimensions and antecedents of institutionalized creativity (2016)
Journal Article
Vafeas, M., & Hughes, T. (2016). An examination of the dimensions and antecedents of institutionalized creativity. Industrial Marketing Management, 55, 59-69. https://doi.org/10.1016/j.indmarman.2016.02.013

© 2016 Elsevier Inc. While the benefits of buyer-seller relationships have been discussed at length, 'dark side' constructs that can beset longer-term relationships have received less attention. One such construct, which has been identified in the co... Read More about An examination of the dimensions and antecedents of institutionalized creativity.