Attitudes Toward, and Use of, Textbooks Among Marketing Undergraduates: An Exploratory Study
(2013)
Journal Article
Vafeas, M. (2013). Attitudes Toward, and Use of, Textbooks Among Marketing Undergraduates: An Exploratory Study. Journal of Marketing Education, 35(3), 245-258. https://doi.org/10.1177/0273475313482927
While textbooks remain a key part of the teaching and learning process, evidence suggests that student completion of reading assignments is lower than teacher expectations. Although there is a small body of literature examining textbook use, studies... Read More about Attitudes Toward, and Use of, Textbooks Among Marketing Undergraduates: An Exploratory Study.