Reinventing the role of the professional services boundary spanner: An exploratory study
(2011)
Journal Article
Vafeas, M. (2011). Reinventing the role of the professional services boundary spanner: An exploratory study. Services Marketing Quarterly, 32(4), 265-281. https://doi.org/10.1080/15332969.2011.606759
This article explores attitudes towards the professional services boundary spanner in the light of anecdotal evidence challenging the view that the boundary spanner is pivotal to the client-firm relationship. Data were collected using case studies an... Read More about Reinventing the role of the professional services boundary spanner: An exploratory study.