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All Outputs (13)

Co-creation of impact in marketing management: Agency and client research (2015)
Presentation / Conference
Hughes, T., & Vafeas, M. (2015, September). Co-creation of impact in marketing management: Agency and client research. Paper presented at BAM 2015, Portsmouth University, UK

The creation of wider social and economic impact from academic research is an important policy issue and a priority for BAM. This paper presents a case study of efforts to create practitioner impact from research into the co-creation of marketing co... Read More about Co-creation of impact in marketing management: Agency and client research.

Agencies and clients: Co-creation in a key B2B relationship (2014)
Presentation / Conference
Hughes, T., & Vafeas, M. (2014, September). Agencies and clients: Co-creation in a key B2B relationship. Paper presented at International Colloqium of Relationship Marketing, Newcastle, UK

This is an empirical study of co-creation in the context of the relationship between clients and their advertising agencies. This is the first study to conduct dyadic interviews with a number of clients and their agencies in examining the co-creation... Read More about Agencies and clients: Co-creation in a key B2B relationship.

Agencies and Clients – a very special relationship 1 (2014)
Presentation / Conference
Hughes, T., & Vafeas, M. (2014, July). Agencies and Clients – a very special relationship 1

Findings from Hughes and Vafeas first stage of research on marketing agencies and clients.

Clients and agencies: Getting the most out of the relationship
Presentation / Conference
Hughes, T., & Vafeas, M. Clients and agencies: Getting the most out of the relationship. Presented at Professional Marketers Association meeting, BDO, Bridgwater House, Bristol, England

Presentation of research to the Professional Marketers Association members.

Is the traditional agency model dead?
Presentation / Conference
Hughes, T., & Vafeas, M. Is the traditional agency model dead?. Presented at DMA Workshop, Bray Leino Yucca, Bristol, England

Presentation of research to Direct Marketing Association members.

Winning client commitment
Presentation / Conference
Hughes, T., & Vafeas, M. Winning client commitment. Presented at Design Business Association Meeting, Kingston Smith LLP, London, England

Presentation of research to Design Business Association members.

Getting the most out of your agency
Presentation / Conference
Hughes, T., & Vafeas, M. Getting the most out of your agency. Presented at Bristol Media and Business West Breakfast Meeting, V Shed, Bristol, England

Presentation and discussion of research to practitioners from Bristol Media and Business West.

Client—agency relationships: Winning client commitment
Presentation / Conference
Hughes, T., & Vafeas, M. Client—agency relationships: Winning client commitment. Presented at Bristol Media Workshop, Paintworks, Bristol, England

Presentation and workshop with Bristol Media practitioners

Clients and agencies: Getting the most out of the relationship
Presentation / Conference
Hughes, T., & Vafeas, M. Clients and agencies: Getting the most out of the relationship. Presented at Bath & Bristol Marketing Network, Bath and Country Club, Bath, England

Presentation of research findings to practitioners in Bath.