All Outputs (2)

Attitudes Toward, and Use of, Textbooks Among Marketing Undergraduates: An Exploratory Study (2013)
Journal Article
Vafeas, M. (2013). Attitudes Toward, and Use of, Textbooks Among Marketing Undergraduates: An Exploratory Study. Journal of Marketing Education, 35(3), 245-258. https://doi.org/10.1177/0273475313482927

While textbooks remain a key part of the teaching and learning process, evidence suggests that student completion of reading assignments is lower than teacher expectations. Although there is a small body of literature examining textbook use, studies... Read More about Attitudes Toward, and Use of, Textbooks Among Marketing Undergraduates: An Exploratory Study.

Client defection in the design industry: a study of the causes, process and context of switching agencies (2002)
Journal Article
Vafeas, M., & Hilton, T. (2002). Client defection in the design industry: a study of the causes, process and context of switching agencies. Design Journal, 5(1), 14-25. https://doi.org/10.2752/146069202789378431

This paper explores the factors that cause client defection in the graphic design industry within the context of the business relationship in which it takes place. The paper examines the literature pertaining to defection, loyalty, relationship dynam... Read More about Client defection in the design industry: a study of the causes, process and context of switching agencies.