Tourist destination image: A case study of Benidorm, Spain
(2012)
Working Paper
Casado-Diaz, M., & Vera-Rebollo, J. F. Tourist destination image: A case study of Benidorm, Spain. Bristol
This paper explores the destination image of Benidorm, Spain, as perceived by UK-based travel intermediaries and British tourists. Using a qualitative approach based on in-depth interviews and content analysis, the paper analyses the perceptions of t... Read More about Tourist destination image: A case study of Benidorm, Spain.