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Building donor loyalty: The antecedents and role of commitment in the context of charity giving (2007)
Journal Article
Sargeant, A., & Woodliffe, L. (2007). Building donor loyalty: The antecedents and role of commitment in the context of charity giving. Journal of Nonprofit and Public Sector Marketing, 18(2), 47-68. https://doi.org/10.1300/J054v18n02_03

In both the United States and the United Kingdom donor attrition rates are an increasing cause for concern. Many organizations lose up to 60% of cash donors after their first donation. In this study we delineate the factors that drive donor commitmen... Read More about Building donor loyalty: The antecedents and role of commitment in the context of charity giving.

An empirical re-evaluation of consumer disadvantage (2007)
Journal Article
Woodliffe, L. (2007). An empirical re-evaluation of consumer disadvantage. International Review of Retail, Distribution and Consumer Research, 17(1), 1-21. https://doi.org/10.1080/09593960601132268

Consumer disadvantage, concerned with inequality in the market place, is a topic that has attracted waves of interest for over 30 years. Despite recent, renewed interest among academics in marketing and related disciplines, it remains to be clearly c... Read More about An empirical re-evaluation of consumer disadvantage.

Rethinking consumer disadvantage: The importance of qualitative research (2004)
Journal Article
Woodliffe, L. (2004). Rethinking consumer disadvantage: The importance of qualitative research. International Journal of Retail and Distribution Management, 32(11), 523-531. https://doi.org/10.1108/09590550410564755

This paper provides insight into the behaviour and attitudes of an under-researched group of consumers, and identifies some useful pointers for future research on consumer disadvantage. More specifically, the paper explores the relationships between... Read More about Rethinking consumer disadvantage: The importance of qualitative research.