Rethinking consumer disadvantage: The importance of qualitative research
(2004)
Journal Article
Woodliffe, L. (2004). Rethinking consumer disadvantage: The importance of qualitative research. International Journal of Retail and Distribution Management, 32(11), 523-531. https://doi.org/10.1108/09590550410564755
This paper provides insight into the behaviour and attitudes of an under-researched group of consumers, and identifies some useful pointers for future research on consumer disadvantage. More specifically, the paper explores the relationships between... Read More about Rethinking consumer disadvantage: The importance of qualitative research.