Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing
(2018)
Journal Article
Krisjanous, J., & Carruthers, J. (2018). Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing. Qualitative Market Research: An International Journal, 21(2), 232-252. https://doi.org/10.1108/QMR-12-2016-0123
© 2018, Emerald Publishing Limited. Purpose: Ghost tours are an important part of tourism in many towns and cities around the world. Described as light dark tourism, they are a mix of the macabre and entertainment. Ghost tours are usually small busin... Read More about Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing.