All Outputs (3)

A university’s transformational change agenda (2023)
Book Chapter
Longhurst, J., Gough, G., & Brooks, I. (2023). A university’s transformational change agenda. In W. M. Purcell, & J. Haddock-Fraser (Eds.), Bloomsbury Handbook Of Sustainability In Higher Education: An Agenda For Transformational Change. Bloomsbury Publishing

This chapter presents a chronological review of the University of West of England, Bristol (UWE) and its engagement with the environmental agenda of the late 20th century before reviewing its transformational sustainability agenda over the last twent... Read More about A university’s transformational change agenda.

Co-creation of value: A customer-integration approach (2019)
Book Chapter
Hughes, T., & Brooks, I. (2019). Co-creation of value: A customer-integration approach. In B. Nguyen, T. Melewar, & J. Hemsley-Brown (Eds.), Strategic Brand Management in Higher Education. Routledge

The increasing influence of market competition on higher education has been criticized for a focus on short term gains rather than scholarly development. An alternative view of the market that may be more appropriate is provided by Service-Dominant l... Read More about Co-creation of value: A customer-integration approach.

GreenPreneurs (2016)
Book Chapter
Aben, I., Brooks, I., Esnaola, A., Jarvis, C., Lopez Perez, S., Prieto Alonso, J., & Rajala, M. (2016). GreenPreneurs. In D. Remenyi (Ed.), Innovation & Entrepreneurship Teaching Excellence Awards: An Anthology of Case Histories 2016 (1-13). Academic Conferences & Publishing International

How to care for our planet; a drive to create innovative, green businesses and a 12 week intensive 'Learning by Doing' course supports unemployed and underemployed Europeans to achieve their entrepreneurial ambitions