Unravelling influential individual level factors during a crowdfunding campaign: Insights from the ALS ice bucket challenge
(2021)
Journal Article
Nisar, T., Prabhakar, G., & Bourlakis, M. (2022). Unravelling influential individual level factors during a crowdfunding campaign: Insights from the ALS ice bucket challenge. Technological Forecasting and Social Change, 175, Article 121342. https://doi.org/10.1016/j.techfore.2021.121342
This study aims to identify the factors that drive sharing and donating in a viral crowdfunding campaign. Crowdfunding is a method of raising finance that allows founders of both for-profit and nonprofit social and cultural projects to request fundin... Read More about Unravelling influential individual level factors during a crowdfunding campaign: Insights from the ALS ice bucket challenge.