Exploring generation Z consumers’ purchase intention towards green products during the COVID-19 pandemic in China
(2024)
Journal Article
Han, J., Prabhakar, G., Luo, X., & Tseng, H. (in press). Exploring generation Z consumers’ purchase intention towards green products during the COVID-19 pandemic in China. (00) Journal Not Listed,
China’s Generation Z consumers are gradually developing an awareness of environmental issues and a willingness to purchase green products. Meanwhile, the COVID-19 pandemic has affected various traditional industries worldwide. This study aims to expl... Read More about Exploring generation Z consumers’ purchase intention towards green products during the COVID-19 pandemic in China.