Skip to main content

Research Repository

Advanced Search

Mass media barriers to social marketing interventions: The example of sun protection in the UK (2011)
Journal Article
Kemp, G. A., Kemp, G., Eagle, L., & Verne, J. (2011). Mass media barriers to social marketing interventions: The example of sun protection in the UK. Health Promotion International, 26(1), 37-45. https://doi.org/10.1093/heapro/daq048

The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily i... Read More about Mass media barriers to social marketing interventions: The example of sun protection in the UK.

National skin cancer campaigns (2010)
Other
Eagle, L., Jones, S., Kemp, G., Hiom, S., Naumann, L., & Cerny, C. (2010). National skin cancer campaigns

The bronze debate: Looking gold verses getting old (2009)
Presentation / Conference
Kemp, G., & Eagle, L. (2009, June). The bronze debate: Looking gold verses getting old. Paper presented at 8th International Congress of the International Association on Public and Non-profit Marketing

Key principles of social marketing (2009)
Presentation / Conference
Eagle, L., & Kemp, G. (2009, June). Key principles of social marketing. Presented at South West Public Health Observatory Quarterly Health Intelligence Analysts Seminar


;