All Outputs (20)

Introducing social practices theory to the social marketing agenda (2015)
Presentation / Conference
Spotswood, F. (2015, April). Introducing social practices theory to the social marketing agenda. Presented at World Social Marketing Conference, Sydney, Australia

This paper introduces Social Practices Theory (SPT) as a way of facilitating necessary evolution in social marketing. SPT conceptualises individuals as carriers of practices comprising materials, competences and meanings (Shove et al., 2012). The the... Read More about Introducing social practices theory to the social marketing agenda.

Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of ‘behaviour change’ (2014)
Presentation / Conference
Spotswood, F. (2014, September). Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of ‘behaviour change’. Presented at Broadening the scope, Open University, Milton Keynes, UK

Background The 2011 House of Lords Behaviour Change report concluded that ‘behaviour change’ must become multi-disciplinary, criticising the government’s myopic commitment to ‘nudge’. It emphasised that any single-approach strategy will fail to tac... Read More about Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of ‘behaviour change’.

What the next generation of social marketers think (2013)
Presentation / Conference
Spotswood, F. (2013, April). What the next generation of social marketers think

Poverty, power and politics: Considerations for engaging citizens in social marketing programmes (2012)
Presentation / Conference
Collins, K., Spotswood, F., & Manning, L. (2012, November). Poverty, power and politics: Considerations for engaging citizens in social marketing programmes. Paper presented at European Social Marketing Conference, Lisbon, November 2012, Lisbon, Portugal

Cycling behaviour in car-dominant societies: A survey of the UK population (2012)
Presentation / Conference
Tapp, A., Spotswood, F., & Jones, S. (2012, October). Cycling behaviour in car-dominant societies: A survey of the UK population. Poster presented at Be Active 2012 - the 4th International Congress on Physical Activity and Public Health, Sydney, Australia

Understanding the self-image incongruency of British non-cyclists: implications for social marketing (2011)
Presentation / Conference
Leonard, S., Spotswood, F., & Tapp, A. (2011, April). Understanding the self-image incongruency of British non-cyclists: implications for social marketing. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Brand co-creation for effective social marketing: the "lose the fags" case study (2011)
Presentation / Conference
Spotswood, F., & Tapp, A. (2011, April). Brand co-creation for effective social marketing: the "lose the fags" case study. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift (2011)
Presentation / Conference
Spotswood, F., & Tapp, A. (2011, April). An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S., & Rhodes, C. (2011, April). A case study of a social marketing brand: The image of cycling in the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers (2011)
Presentation / Conference
Tapp, A., & Spotswood, F. (2011, April). From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

'Binge Drinking': A tribal brand for socio-economically disadvantaged young people? (2010)
Presentation / Conference
Spotswood, F., & Tapp, A. (2010, April). 'Binge Drinking': A tribal brand for socio-economically disadvantaged young people?. Paper presented at 6th International Colloquium, ESADE Business School, Barcelona, Spain

Binge Drinking: A tribal brand for socio-economically disadvantaged young people? (2010)
Presentation / Conference
Spotswood, F., & Tapp, A. (2010, April). Binge Drinking: A tribal brand for socio-economically disadvantaged young people?. Paper presented at Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium, Barcelona, Spain

Does trying to do good equate to doing no harm? ethical dimensions of social marketing (2009)
Presentation / Conference
Eagle, L., Tapp, A., Bird, S., & Spotswood, F. (2009, July). Does trying to do good equate to doing no harm? ethical dimensions of social marketing. Paper presented at Academy of Marketing Science World Congress, Oslo, Norway

Does trying to do good equate to doing no harm? Ethical dimensions to social marketing (2009)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2009, June). Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. Paper presented at Academy of Marketing Science Conference, Oslo, Norway

Internal marketing to support social marketing: A case study from the Fire & Rescue Service (2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). Internal marketing to support social marketing: A case study from the Fire & Rescue Service. Paper presented at World Social Marketing Conference, Brighton

The need for effective internal marketing to support external social marketing strategies (2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). The need for effective internal marketing to support external social marketing strategies. Paper presented at World Social Marketing Conference, Brighton, UK

Does trying to do good equate to doing no harm? Ethical dimensions of social marketing (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. Paper presented at World Social Marketing Conference, Brighton

A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). A good theory – But does it work in practice? A critique of the transtheoretical model. Paper presented at World Social Marketing Conference, Brighton, UK

The social patterning of physical activity in Britain. Findings from qualitative research (2008)
Presentation / Conference
Spotswood, F. (2008, June). The social patterning of physical activity in Britain. Findings from qualitative research. Paper presented at National Social Marketing Conference, Oxford University, UK

Barriers to exercise for young adults (2007)
Presentation / Conference
Tapp, A., & Spotswood, F. (2007, June). Barriers to exercise for young adults. Presented at National Student Sports Promotion Conference, Birmingham University, UK