All Outputs (2)

Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions (2016)
Book
Spotswood, F. (2016). F. Spotswood (Ed.), Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions. Bristol: Policy Press

Through its 14 chapters, this book presents a first view of the different perspectives within the fragmented field of behaviour change. The first part presents a series of perspectives of behaviour change as it is currently researched and implemented... Read More about Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions.

Children as vulnerable consumers: a first conceptualisation (2016)
Journal Article
Spotswood, F., & Nairn, A. (2016). Children as vulnerable consumers: a first conceptualisation. Journal of Marketing Management, 32(3-4), 211-229. https://doi.org/10.1080/0267257X.2015.1107616

© 2015 Westburn Publishers Ltd. Understandings of consumer vulnerability remain contentious and despite recent developments, models remain unsuitable when applied to children. Taxonomic models, and those favouring a ‘state’- or ‘class’-based approach... Read More about Children as vulnerable consumers: a first conceptualisation.