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A cultural case study for social marketing (2015)
Book Chapter
Spotswood, F. (2015). A cultural case study for social marketing. In R. Gordon, & J. French (Eds.), Strategic Social Marketing. SAGE

The starting point for this study was that obesity in the UK, as elsewhere in the West, is socio-economically patterned. This is thought to be due to the low rates of physical activity within lower socio-economic groups and the social-patterning of o... Read More about A cultural case study for social marketing.