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All Outputs (28)

A practice theory approach to primary school physical activity: Opportunities and challenges for intervention (2019)
Journal Article
Spotswood, F., Wiltshire, G., Spear, S., Morey, Y., & Harris, J. (2021). A practice theory approach to primary school physical activity: Opportunities and challenges for intervention. Critical Public Health, 31(4), 392-403. https://doi.org/10.1080/09581596.2019.1695746

A significant body of critical scholarship exists problematizing the dominant behavioural-individualist approaches to public health policy and intervention, and practice theories have been noted for their potential in providing an alternative. Childr... Read More about A practice theory approach to primary school physical activity: Opportunities and challenges for intervention.

Emotion in the ANDS (alternative nicotine delivery systems) market: Practice-theoretical insight into a volatile market (2017)
Journal Article
de Andrade, M., Spotswood, F., Hastings, G., Angus, K., & Angelova, N. (2017). Emotion in the ANDS (alternative nicotine delivery systems) market: Practice-theoretical insight into a volatile market. Social Business, 7(3-4), 391-418. https://doi.org/10.1362/204440817X15108539431569

Purpose The alternative nicotine delivery systems (ANDS) market is complex, with a range of multi-national and multi-sector stakeholders competing for market share but also clashing ideologically as the evidence about the impact and side-effects of... Read More about Emotion in the ANDS (alternative nicotine delivery systems) market: Practice-theoretical insight into a volatile market.

Changing littering practices at Glastonbury Festival (2017)
Journal Article
Spotswood, F., & Whitaker, B. (2017). Changing littering practices at Glastonbury Festival. Social Business, 7(3-4), 263-278. https://doi.org/10.1362/204440817X15108539431497

Abstract Findings: This conceptual paper introduces practice theory as a potential alternative to the traditional ways that littering is conceptualised and tackled, and considers the strengths and pitfalls of the theoretical approach for the expe... Read More about Changing littering practices at Glastonbury Festival.

“Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption (2015)
Journal Article
Nairn, A., & Spotswood, F. (2015). “Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption. European Journal of Marketing, 49(9-10), 1460-1483. https://doi.org/10.1108/EJM-10-2013-0557

© 2015, Emerald Group Publishing Limited. Purpose – This paper aims to propose the lens of social practice theory (SPT) as a means of deepening insights into childhood consumer culture. Design/methodology/approach – The data comprise four qualitative... Read More about “Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption.

The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective (2013)
Journal Article
Smith, G., & Spotswood, F. (2013). The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective. Journal of Political Marketing, 12(2-3), 182-196. https://doi.org/10.1080/15377857.2013.781478

This paper considers the Liberal Democrat party as a brand, using appropriate branding concepts to analyze the fortunes of the party during the 2010 General Election. It explains Nick Clegg as a key influence on the brand's image nationally (the part... Read More about The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective.

An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing (2011)
Thesis
Spotswood, F. An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing. (Thesis). University of the West of England. Retrieved from https://uwe-repository.worktribe.com/output/957102

Physical activity has a well understood set of benefits. UK leisure time physical activity (LTPA) is socially patterned, with lower socio-economic groups participating less. There is evidence from the literature that in addition to structural causes,... Read More about An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing.

Lose the fags: Community social marketing (2011)
Book Chapter
Spotswood, F. (2011). Lose the fags: Community social marketing. In J. French, L. Reynolds, & R. Merritt (Eds.), Social Marketing Casebook. London: SAGE

This case study describes in detail the Lose the Fags social marketing intervention which was managed by Fiona Spotswood (National Social Marketing Centre, now Bristol Social Marketing Centre) and Sarah Clarke (Stockport PCT) as part of the NSMC's Na... Read More about Lose the fags: Community social marketing.

Rethinking how to tackle binge drinking using social marketing: A neotribal analysis (2011)
Journal Article
Spotswood, F., & Tapp, A. (2011). Rethinking how to tackle binge drinking using social marketing: A neotribal analysis. Social Marketing Quarterly, 17(2), 76-91. https://doi.org/10.1080/15245004.2011.570862

In this article the authors report on primary research undertaken with young people in a deprived area of northwest England who use regular binge drinking as the lynch pin of their social group. Traditional health messaging approaches have had little... Read More about Rethinking how to tackle binge drinking using social marketing: A neotribal analysis.

A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S., & Rhodes, C. (2011, April). A case study of a social marketing brand: The image of cycling in the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland