All Outputs (10)

Drivers of client loyalty in the context of market and technological transformation (2018)
Conference Proceeding
Vafeas, M., Hughes, T., & Little, E. (2018). Drivers of client loyalty in the context of market and technological transformation.

This study investigates the drivers of loyalty in the context of market and technological transformation. The focus is the client–marketing agency relationship. In an era of greater competitive intensity, greater pressure to demonstrate a return on i... Read More about Drivers of client loyalty in the context of market and technological transformation.

Experiencing events and tourism products and services (2017)
Report
Knox, D., & Little, E. (2017). Experiencing events and tourism products and services

This report, commissioned by membership organisation Boundless, explores the nature of contemporary short break and special interest break experiences and motivations in the UK leisure market. The results and themes in the main body of this report re... Read More about Experiencing events and tourism products and services.

Adopting selfservice technology to do more with less (2013)
Journal Article
Hilton, T., Hughes, T., Little, E., & Marandi, E. (2013). Adopting selfservice technology to do more with less. Journal of Services Marketing, 27(1), 3-12. https://doi.org/10.1108/08876041311296338

Employees have traditionally played a major role in the customer's service experience. Yet selfservice technology (SST) replaces the customerservice employee experience with a customertechnology experience. This paper seeks to use a servicedomina... Read More about Adopting selfservice technology to do more with less.

Co-production and the role of self service technology in resource integration (2010)
Presentation / Conference
Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, September). Co-production and the role of self service technology in resource integration. Paper presented at Forum on markets and marketing: Extending service dominant logic, University of Cambridge, UK

Developing a resource integration model for self-service technology (2010)
Presentation / Conference
Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, July). Developing a resource integration model for self-service technology. Paper presented at Academy of Marketing Conference, Coventry University, Coventry, UK

Innovation and the children of the revolution: Facebook and value co-creation (2010)
Journal Article
Marandi, E., Little, E., & Hughes, T. (2010). Innovation and the children of the revolution: Facebook and value co-creation. Marketing Review, 10(2), 169-183. https://doi.org/10.1362/146934710X505762

The impact of personal values on perception of service provider empathy and customer loyalty (2006)
Journal Article
Marandi, E., & Little, E. (2006). The impact of personal values on perception of service provider empathy and customer loyalty

Achieving a services marketing orientation: the case of a UK manufacturer (2005)
Journal Article
Little, E., Tait, C., & Marandi, E. (2005). Achieving a services marketing orientation: the case of a UK manufacturer

Relationship marketing management (2003)
Book
Little, E., & Marandi, E. (2003). Relationship marketing management. London: Thomson Learning

Boomtown Fair Chapter 11, Environmentally responsible behaviour and intentions
Report
Mackay, C., Little, E., & Crossley, H. (2020). Boomtown Fair Chapter 11, Environmentally responsible behaviour and intentions. Boomtown Fair