Migrating from products to solutions: An exploration of system support in the UK defense industry
(2010)
Journal Article
Kapletia, D., & Probert, D. (2010). Migrating from products to solutions: An exploration of system support in the UK defense industry. Industrial Marketing Management, 39(4), 582-592. https://doi.org/10.1016/j.indmarman.2009.03.013
This article explores the acquisition of business solutions in complex systems environments, through insights drawn from current literature and a study of the UK defense industry. We seek to counter-balance the dominance of literature focusing on the... Read More about Migrating from products to solutions: An exploration of system support in the UK defense industry.