Risk in active sport tourism projects: Narratives from managers in the Chinese event industry
(2022)
Journal Article
Zhang, W., Knox, D., & Prabhakar, G. (2023). Risk in active sport tourism projects: Narratives from managers in the Chinese event industry. Journal of China Tourism Research, 19(2), 176-196. https://doi.org/10.1080/19388160.2022.2050872
The purpose of this study is to identify risk issues in managing active sport tourism event projects in China from the perspective of event managers. A qualitative method was utilized, with 12 semi-structured interviews being conducted in China in or... Read More about Risk in active sport tourism projects: Narratives from managers in the Chinese event industry.