Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order
(1999)
Journal Article
Nancarrow, C., Tiu Wright, L., & Alakoc, B. (1999). Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order. Journal of Marketing Management, 15(6), 449-462. https://doi.org/10.1362/026725799785045833
A major issue in the construction of a database is what data to collect about customers in order to maximise targeting efficiency. The paper examines a variable hitherto neglected by marketers but which has been shown in psychology literature to have... Read More about Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order.