ESOMAR: Clearing the eMist 2000
(2001)
Conference Proceeding
Nancarrow, C., Pallister, J., & Brace, I. (2001). ESOMAR: Clearing the eMist 2000
All Outputs (5)
The impact of e-business on marketing and marketers (2001)
Report
Tapp, A., Stone, M., Nancarrow, C., & Evans, M. (2001). The impact of e-business on marketing and marketers
Engaging the right mindset in qualitative marketing research (2001)
Journal Article
Nancarrow, C., Barker, A., & Tiu Wright, L. (2001). Engaging the right mindset in qualitative marketing research. Marketing Intelligence and Planning, 19(4), 236-243. https://doi.org/10.1108/EUM0000000005561Addresses the need in qualitative market research to consider how best to sample and recruit the right mindsets (respondents) and, if appropriate, prime these for subsequent interviews to maximise insight. Discusses models that might direct recruitme... Read More about Engaging the right mindset in qualitative marketing research.
Informed eclecticism: A research paradigm for the twenty-first century (2001)
Journal Article
Nancarrow, C., Barker, A., & Spackman, N. (2001). Informed eclecticism: A research paradigm for the twenty-first century. International Journal of Market Research, 43(1), 3-27
"Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research (2001)
Journal Article
Nancarrow, C., Brace, I., & Wright, L. T. (2001). "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research. Marketing Review, 2(1), 55-69. https://doi.org/10.1362/1469347012569427The rise of green, ethical, social, charity and cause-related marketing should heighten interest in the marketing research problem of socially desirable responding in interviews. This phenomenon leads to over-reporting of what is socially desirable,... Read More about "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research.