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Political Affiliation and Population Views on the Role of Family and Volunteer Carers to Supplement State Provision in End of Life Care in England (2019)
Presentation / Conference
Verne, J., Tapp, A., Nancarrow, C., Warren, S., & Morey, Y. (2019, May). Political Affiliation and Population Views on the Role of Family and Volunteer Carers to Supplement State Provision in End of Life Care in England. Poster presented at 16th World Congress of the European Association for Palliative Care, Berlin, Germany

Political affiliation and population views on the role of family and volunteer carers to supplement state provision in end of life care in England Alan Tapp, Clive Nancarrow, Yvette Morey, Stella Warren, Julia Verne Background: In England politicia... Read More about Political Affiliation and Population Views on the Role of Family and Volunteer Carers to Supplement State Provision in End of Life Care in England.

One in ten older adults aged >45 years report having no-one to turn to for help at the end of life apart from professionals - Who are they? (2019)
Presentation / Conference
Verne, J., Tapp, A., Nancarrow, C., Morey, Y., & Warren, S. (2019, May). One in ten older adults aged >45 years report having no-one to turn to for help at the end of life apart from professionals - Who are they?. Poster presented at 16th World Congress of the European Association for Palliative Care (EPAC), Berlin, Germany

- Background: There is increased interest in the impact of living alone and loneliness on people’s wellbeing at the end of life and practicality of providing care, especially at home. In a nationally representative sample of 3,590 people aged >45 yea... Read More about One in ten older adults aged >45 years report having no-one to turn to for help at the end of life apart from professionals - Who are they?.

Online access panels for surveys on public health and epidemiology (2014)
Report
Nancarrow, C., & Tapp, A. (2014). Online access panels for surveys on public health and epidemiology

In both the private and public sectors research on attitudes and behaviour is often carried out using “online access panels” – panels sometimes consisting of hundreds of thousands of members of the public who have agreed to answer questionnaires on a... Read More about Online access panels for surveys on public health and epidemiology.

Let's get ethical: Dealing with socially desirable responding online (2008)
Journal Article
Nancarrow, C., & Brace, I. (2008). Let's get ethical: Dealing with socially desirable responding online

Because marketing researchers are focusing increasingly on the issues of corporate and consumer social responsibility and other ethical behaviour, there is a clear need to assess the possible impact of Socially Desirable Responding in interviews on t... Read More about Let's get ethical: Dealing with socially desirable responding online.

Hunting for cool tribes (2007)
Book Chapter
Nancarrow, C., & Nancarrow, P. J. (2007). Hunting for cool tribes. In B. Cove, R. V. Kozinets, & A. Shankar (Eds.), Consumer Tribes, (129-142)

Ritzer's McDonaldization and applied qualitative marketing research (2005)
Journal Article
Nancarrow, C., Vir, J., & Barker, A. (2005). Ritzer's McDonaldization and applied qualitative marketing research. Qualitative Market Research: An International Journal, 8(3), 296-311. https://doi.org/10.1108/13522750510603352

Purpose – The purpose is to examine the insights gained from applying Ritzer's thesis of McDonaldization to international qualitative marketing research, in particular the four pillars of McDonaldization: efficiency, calculability, predictability, an... Read More about Ritzer's McDonaldization and applied qualitative marketing research.

The influence of children on purchases: The development of measures for gender role orientation and shopping savvy (2005)
Journal Article
Tinson, J., & Nancarrow, C. (2005). The influence of children on purchases: The development of measures for gender role orientation and shopping savvy. International Journal of Market Research, 47(1), 5-27. https://doi.org/10.1177/147078530504700105

The changing composition of the family, changes in gender role orientation and individual differences in marketing or shopping 'savvy' seem likely to affect the degree of influence of different family members in various stages of a purchase. This pap... Read More about The influence of children on purchases: The development of measures for gender role orientation and shopping savvy.

Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference
Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002, July). Future marketers: Future curriculum: Future shock?. Paper presented at Academy of Marketing Conference

New marketing, new marketers? (2002)
Presentation / Conference
Tapp, A., Stone, M., Nancarrow, C., & Evans, M. (2002, May). New marketing, new marketers?. Paper presented at EMAC Conference

Engaging the right mindset in qualitative marketing research (2001)
Journal Article
Nancarrow, C., Barker, A., & Tiu Wright, L. (2001). Engaging the right mindset in qualitative marketing research. Marketing Intelligence and Planning, 19(4), 236-243. https://doi.org/10.1108/EUM0000000005561

Addresses the need in qualitative market research to consider how best to sample and recruit the right mindsets (respondents) and, if appropriate, prime these for subsequent interviews to maximise insight. Discusses models that might direct recruitme... Read More about Engaging the right mindset in qualitative marketing research.

"Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research (2001)
Journal Article
Nancarrow, C., Brace, I., & Wright, L. T. (2001). "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research. Marketing Review, 2(1), 55-69. https://doi.org/10.1362/1469347012569427

The rise of green, ethical, social, charity and cause-related marketing should heighten interest in the marketing research problem of socially desirable responding in interviews. This phenomenon leads to over-reporting of what is socially desirable,... Read More about "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research.

Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order (1999)
Journal Article
Nancarrow, C., Tiu Wright, L., & Alakoc, B. (1999). Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order. Journal of Marketing Management, 15(6), 449-462. https://doi.org/10.1362/026725799785045833

A major issue in the construction of a database is what data to collect about customers in order to maximise targeting efficiency. The paper examines a variable hitherto neglected by marketers but which has been shown in psychology literature to have... Read More about Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order.