Future marketers: Future curriculum: Future shock?
(2002)
Presentation / Conference
Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002, July). Future marketers: Future curriculum: Future shock?. Paper presented at Academy of Marketing Conference, Nottingham, UK
All Outputs (3)
An analysis of the concept of cool and its marketing implications (2002)
Journal Article
Nancarrow, C., Nancarrow, P., & Page, J. (2002). An analysis of the concept of cool and its marketing implications. Journal of Consumer Behaviour, 1(4), https://doi.org/10.1002/cb.77
New marketing, new marketers? (2002)
Presentation / Conference
Tapp, A., Stone, M., Nancarrow, C., & Evans, M. (2002, May). New marketing, new marketers?. Paper presented at EMAC Conference, Portugal