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Profiling key purchase influencers: Those perceived as consumer savvy (2011)
Journal Article
Nancarrow, C., Tinson, J., & Brace, I. (2011). Profiling key purchase influencers: Those perceived as consumer savvy. Journal of Consumer Behaviour, 10(2), 102-110. https://doi.org/10.1002/cb.353

The concept of consumer intelligence or consumer savvy is defined and the way in which this can be measured is examined with a view to determining if and how being perceived to be savvy affects decision-making influence in a family setting in the UK.... Read More about Profiling key purchase influencers: Those perceived as consumer savvy.