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"Back the Bid": The London Olympic Bid Committee and the Sun newspaper (2012)
Journal Article
Mackay, C. (2012). "Back the Bid": The London Olympic Bid Committee and the Sun newspaper. Journal of Sport and Social Issues, 36(4), 410-421. https://doi.org/10.1177/0193723512455922

This article explores how the London Olympic Bid Committee (LOBC) sought to gain the popular support required for London's bid for the 2012 Olympic Games by attempting to influence the journalists of the U.K. newspaper with the greatest readership to... Read More about "Back the Bid": The London Olympic Bid Committee and the Sun newspaper.