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Not so 'innocent' after all?: Exploring corporate identity construction online (2016)
Journal Article
Schnurr, S., Wharton, S., Alansari, S., Angouri, J., Chimbwete, R., Chiriatti, T., …Reissner-Roubicek, S. (2016). Not so 'innocent' after all?: Exploring corporate identity construction online. Discourse and Communication, 10(3), 291-313. https://doi.org/10.1177/1750481315623902

While a lot of attention has been paid to online branding and the construction and communication of a company’s identity via its website, there is only very little research that looks at the processes involved in these activities from a discourse ana... Read More about Not so 'innocent' after all?: Exploring corporate identity construction online.