Do casual gaming environments evoke stereotype threat? Examining the effects of explicit priming and avatar gender
(2017)
Journal Article
Kaye, L. K., Pennington, C., & McCann, J. J. (2018). Do casual gaming environments evoke stereotype threat? Examining the effects of explicit priming and avatar gender. Computers in Human Behavior, 78, 142-150. https://doi.org/10.1016/j.chb.2017.09.031
© 2017 Elsevier Ltd Despite relatively equal participation rates between females and males in casual gaming, females often report stigmatisation and prejudice towards their gaming competency within this sub-domain. Applying the theoretical framework... Read More about Do casual gaming environments evoke stereotype threat? Examining the effects of explicit priming and avatar gender.