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All Outputs (3)

Information behaviour in high risk decision making: Study of international postgraduates (2022)
Journal Article
McNicholas, C., & Marcella, R. (in press). Information behaviour in high risk decision making: Study of international postgraduates. Journal of Information Science, Article 016555152211240. https://doi.org/10.1177/01655515221124080

This article explores the role of information in high risk consumer decision making. Forty-two qualitative interviews were undertaken with international non-EU postgraduates when making the high risk decision to study in a UK Business School. Prospec... Read More about Information behaviour in high risk decision making: Study of international postgraduates.

An interactive decision-making model of international postgraduate student course choice (2022)
Journal Article
McNicholas, C., & Marcella, R. (in press). An interactive decision-making model of international postgraduate student course choice. Journal of Marketing for Higher Education, https://doi.org/10.1080/08841241.2022.2076276

This paper explores the decision-making process of international non-EU postgraduates when choosing a qualification from a UK business school and proposes a new model which reflects the iterative, cyclical and continuous nature of the process. The de... Read More about An interactive decision-making model of international postgraduate student course choice.