The effect of online word-of-mouth on risk assessment for an experience service as price acceptability changes
(2016)
Journal Article
Liang, W. K., & Corkindale, D. (2016). The effect of online word-of-mouth on risk assessment for an experience service as price acceptability changes. Services Marketing Quarterly, 37(3), 156-170. https://doi.org/10.1080/15332969.2016.1184540
The influence of online word-of-mouth (WOM) on risk assessments for an experience good, in the presence of different price acceptability levels, was examined through 12 online experiments using potential travelers presented with realistic information... Read More about The effect of online word-of-mouth on risk assessment for an experience service as price acceptability changes.