All Outputs (4)

Entrepreneurial orientation and market performance in foreign-owned subsidiaries (2021)
Presentation / Conference
Liang, B. (2021, December). Entrepreneurial orientation and market performance in foreign-owned subsidiaries. Presented at Institute of International Business and Governance (IIBG) Academia-Industry Exchange 2021, Hong Kong Metropolitan University

How eWord of mouth valences affect price perceptions (2018)
Journal Article
Liang, W. K., & Corkindale, D. (2019). How eWord of mouth valences affect price perceptions. International Journal of Market Research, 61(1), 50-63

The influence of electronic Word of Mouth (eWOM) on consumers' perceptions of price, allowing for consumers having different price acceptability levels, was examined through nine online experiments. Three valences of eWOM were systematically examined... Read More about How eWord of mouth valences affect price perceptions.

The effect of online word-of-mouth on risk assessment for an experience service as price acceptability changes (2016)
Journal Article
Liang, W. K., & Corkindale, D. (2016). The effect of online word-of-mouth on risk assessment for an experience service as price acceptability changes. Services Marketing Quarterly, 37(3), 156-170. https://doi.org/10.1080/15332969.2016.1184540

The influence of online word-of-mouth (WOM) on risk assessments for an experience good, in the presence of different price acceptability levels, was examined through 12 online experiments using potential travelers presented with realistic information... Read More about The effect of online word-of-mouth on risk assessment for an experience service as price acceptability changes.

The Influence of eWord of mouth on perceptions of quality as price acceptability changes, for an experience service (2012)
Conference Proceeding
Liang, W. K., & Corkindale, D. (in press). The Influence of eWord of mouth on perceptions of quality as price acceptability changes, for an experience service.