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Marketing simulations and student engagement: Problems and challenges
Presentation / Conference
Beetles, A. Marketing simulations and student engagement: Problems and challenges. Poster presented at Association of Business Schools: Learning, Teaching and Student Experience Conference

A consideration of the integration of a marketing simulation into a level one marketing module.

Delivering marketing magic: Marketing simulations in practice
Presentation / Conference
Beetles, A. Delivering marketing magic: Marketing simulations in practice. Paper presented at Academy of Marketing Conference: The Magic in Marketing

Examination of the marketplace shows that there are a variety of marketing simulations available. These simulations can be used to introduce students to marketing, facilitate the student’s ability to create a strategic marketing plan, or enable them... Read More about Delivering marketing magic: Marketing simulations in practice.

Pioneering business management education through an integrated curriculum programme design
Presentation / Conference
Beetles, A., & Rosier, E. Pioneering business management education through an integrated curriculum programme design. Paper presented at British Academy of Management Conference 2015

Cardiff University seeks to provide a positive and enriching student experience supported through an effective and innovative education and student strategy. This ensures a strong emphasis on supporting students through the transition to independent... Read More about Pioneering business management education through an integrated curriculum programme design.


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