All Outputs (2)

The moderating effect of supply chain collaboration on servitization (2023)
Journal Article
Ruiz-Alba, J., Soares, A., & Rodríguez-Molina, M. (in press). The moderating effect of supply chain collaboration on servitization. Journal of Business and Industrial Marketing, https://doi.org/10.1108/JBIM-07-2022-0335

Purpose: Supply chain collaboration (SCC) is an important element that contributes to enhanced performance. Nonetheless, there is still a need to understand its role in servitization implementation and outcomes. This study aims to address this gap by... Read More about The moderating effect of supply chain collaboration on servitization.

Guest editorial: Challenges and opportunities for increasingly turbulent times in business markets (2023)
Journal Article
Ruizalba, J. L., Rodriguez-Molina, M. A., & Da Silva Filipe Soares, A. (2023). Guest editorial: Challenges and opportunities for increasingly turbulent times in business markets. Journal of Business and Industrial Marketing, 38(2), 269-271. https://doi.org/10.1108/JBIM-02-2023-603

Business-to-business (B2B) services marketing strategies have evolved at a rapid pace, as have the methodologies used in service marketing research (Keränen and Prior, 2020). However, the pandemic is still having a significant impact on business mode... Read More about Guest editorial: Challenges and opportunities for increasingly turbulent times in business markets.