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All Outputs (10)

Assessing the impact of gamification on students’ engagement and motivation (2016)
Presentation / Conference
Ruizalba, J., Soares, A., & Nato, J. (2016, July). Assessing the impact of gamification on students’ engagement and motivation. Presented at 8th annual International Conference on Education and New Learning Technologies (EDULEARN16), Barcelona, Spain

Gamification is gaining momentum in Higher Education (HE) as scholars begin to enquire what they can learn from game experiences to improve students’ engagement and motivation (Niman, 2014). Gamification does not mean using games, instead it refers t... Read More about Assessing the impact of gamification on students’ engagement and motivation.

Developing entrepreneurial intentions through gamification using online business challenges (2016)
Presentation / Conference
Ruizalba, J., Soares, A., Banoun, A., & Rodriguez-Molina, M. (2016, July). Developing entrepreneurial intentions through gamification using online business challenges. Paper presented at 8th annual International Conference on Education and New Learning Technologies (EDULEARN16), Barcelona, Spain

Purpose: This paper describes the results of a research project aimed at investigating the moderating role of gamification on the development of entrepreneurial intentions through the use of online business challenges. Following the theory of plann... Read More about Developing entrepreneurial intentions through gamification using online business challenges.

Internal market orientation and work-family balance in family businesses (2016)
Journal Article
Arán, M. V., Ruizalba, J., Soares, A., Vallespín, M., & González Porras, J. (2016). Internal market orientation and work-family balance in family businesses. European Journal of Family Business, 6(1), 46-53. https://doi.org/10.1016/j.ejfb.2016.06.002

This research paper aims at investigating the importance of work-family balance (WFB) on family businesses from Andalusia (Spain) and its impact on job satisfaction and employees' commitment. The research objectives are twofold: (1) to classify compa... Read More about Internal market orientation and work-family balance in family businesses.

Servitization and co-creation: Customers’ Perspective (2016)
Presentation / Conference
Ruizalba, J., Soares, A., Rodriguez-Molina, M., & Frías, D. (2016, June). Servitization and co-creation: Customers’ Perspective. Presented at 2016 Center for Business & Industrial Marketing (CBIM) Academic Workshop: Extending Value Through Product, Service and Platform Innovations, The Faculty of Economics and Business, University of the Basque Country – UPV/EHU, Bilbao, Spain

This research aims at investigating the moderating role of co-creation in the implementation of servitization strategies (in a B2B context) in the pharmaceutical industry from the perspective of customers (that is the servitized firms). Servitizati... Read More about Servitization and co-creation: Customers’ Perspective.

Supply chain quality management dimensions and their impact on quality performance (2016)
Presentation / Conference
Soares, A., Soltani, E., Ruizalba, J., & Rodriguez-Molina, M. (2016, June). Supply chain quality management dimensions and their impact on quality performance. Paper presented at The 23rd European Operations Management Association (EUROMA) conference, Norwegian University of Science and Technology (NTNU), Trondheim, Norway

The primary aim of this paper is to investigate the effects of supply chain quality management (SCQM) practices on quality performance. Drawing on supply chain management and quality management literature we argue that quality performance is achieved... Read More about Supply chain quality management dimensions and their impact on quality performance.

The effect of supply chain collaboration on the servitization strategies in the pharmaceutical industry (2016)
Presentation / Conference
Ruizalba, J., Soares, A., Rodriguez-Molina, M., & Castañeda-García, J. (2016, June). The effect of supply chain collaboration on the servitization strategies in the pharmaceutical industry

This paper focuses on the investigation of the effect of supply chain collaboration on the relationships between different levels of services (base, intermediate and advanced) and their impact on servitization consequences and performance within the... Read More about The effect of supply chain collaboration on the servitization strategies in the pharmaceutical industry.

Servitization strategies and co-creation (2016)
Presentation / Conference
Ruizalba, J., Soares, A., Rodriguez-Molina, M., & Frías, D. (2016, May). Servitization strategies and co-creation. Paper presented at 2016 Spring Servitization Conference (SSC2016), Aston Business School, Alliance Manchester Business School and the Advanced Manufacturing Research Centre at the University of Sheffield, Manchester, England

Purpose: This research aims at investigating the moderating role of co-creation in the implementation of servitization strategies in the pharmaceutical industry. Co-creation is expected to have an impact on the use of different levels of services, a... Read More about Servitization strategies and co-creation.

Internal market orientation and strategy implementation (2016)
Book Chapter
Ruizalba, J., & Soares, A. Internal market orientation and strategy implementation. In A. Casademunt (Ed.), Strategic Labor Relations Management in Modern Organizations (183-194). IGI Global Publishing House. https://doi.org/10.4018/978-1-5225-0356-9

Managing People within organisations is a complex and intricate challenge much insight can be gained from complementing the mainstream trends with other research fields. This Chapter shall focus on the role Internal Marketing Orientation (IMO) as a k... Read More about Internal market orientation and strategy implementation.

Servitization and co-opetition in the pharmaceutical distribution: Back to basics? (2016)
Journal Article
Ruizalba, J., Soares, A., & Morales, J. (2016). Servitization and co-opetition in the pharmaceutical distribution: Back to basics?

This paper discusses how the pharmaceutical distribution sector as evolved in the past decades and the role of servitization in an ever changing market led by big players. An empirical analysis was conducted on Portuguese and Spanish distributors whi... Read More about Servitization and co-opetition in the pharmaceutical distribution: Back to basics?.