Gamification and entrepreneurial intentions
(2019)
Journal Article
Ruiz-Alba, J. L., Soares, A., Rodríguez-Molina, M. A., & Banoun, A. (2019). Gamification and entrepreneurial intentions. Journal of Small Business and Enterprise Development, 26(5), 661-683. https://doi.org/10.1108/JSBED-09-2018-0266
Purpose – The purpose of this paper is to investigate how gamification can influence entrepreneurial intentions (EI) of a group of users of an online platform provided by a private company. Design/methodology/approach – A quantitative research strat... Read More about Gamification and entrepreneurial intentions.