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Conversations in search of audiences: Prospects and challenges of marketing UK’s postgraduate higher education using social media (2016)
Book Chapter
Mitra, A., & Qi, B. (2016). Conversations in search of audiences: Prospects and challenges of marketing UK’s postgraduate higher education using social media. In A. C. Simintiras, S. Al-Sharhan, N. P. Rana, E. L. Slade, M. Clement, M. Janssen, …Y. K. Dwivedi (Eds.), Social Media: The Good, the Bad, and the Ugly: Proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-SocietyTaylor and Francis

It is no surprise that there are serious disparities between the rhetoric of education and the realities of education. Marketing of university curricula is a challenge that is increasingly becoming a difficult proposition as advances in social media... Read More about Conversations in search of audiences: Prospects and challenges of marketing UK’s postgraduate higher education using social media.