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Conversations in search of audiences: Prospects and challenges of marketing UK’s postgraduate higher education using social media (2016)
Book Chapter
Mitra, A., & Qi, B. (2016). Conversations in search of audiences: Prospects and challenges of marketing UK’s postgraduate higher education using social media. In A. C. Simintiras, S. Al-Sharhan, N. P. Rana, E. L. Slade, M. Clement, M. Janssen, …Y. K. Dwivedi (Eds.), Social Media: The Good, the Bad, and the Ugly: Proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-SocietyTaylor and Francis

It is no surprise that there are serious disparities between the rhetoric of education and the realities of education. Marketing of university curricula is a challenge that is increasingly becoming a difficult proposition as advances in social media... Read More about Conversations in search of audiences: Prospects and challenges of marketing UK’s postgraduate higher education using social media.

Knowledge management in China’s organisations (2014)
Book Chapter
Mitra, A., & Ruan, X. (2014). Knowledge management in China’s organisations. In A. Örtenblad (Ed.), Handbook of Research on Knowledge Management: Adaptation and Context, 294-317. Edward Elgar

Big data application in manufacturing industry
Book Chapter
Mitra, A., & Munir, K. Big data application in manufacturing industry. In S. Sakr, & A. Y. Zomaya (Eds.), Encyclopedia of Big Data Technologies, 1-7. Springer

Proliferation of modes of communication today also implies that people are generating a wide variety of data by themselves. At the same time the value of organisations has become increasingly dependent on the amount and type of data that it holds abo... Read More about Big data application in manufacturing industry.