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Considerations for U.K. football clubs intending to use the internet as a marketing tool (1999)
Presentation / Conference
Chadwick, S., Tapp, A., & Beech, J. (1999, June). Considerations for U.K. football clubs intending to use the internet as a marketing tool. Paper presented at 12th International Bled Electronic Commerce Conference

Market segmentation in football clubs: an empirical investigation (1999)
Presentation / Conference
Tapp, A., & Clowes, J. (1999, June). Market segmentation in football clubs: an empirical investigation. Paper presented at Proceedings of the European Association of Sport Management Conference EASM

English Premier League football clubs: Have they seized their opportunities? (1999)
Presentation / Conference
Beech, J., Chadwick, S., & Tapp, A. (1999, June). English Premier League football clubs: Have they seized their opportunities?. Paper presented at Proceedings of the 1999 European Association of Sport Management Conference EASM

Towards a branding framework for cause-, funding-and need-oriented charities (1999)
Journal Article
Tapp, A., Lindsay, G., & Sorrell, R. (1999). Towards a branding framework for cause-, funding-and need-oriented charities. Journal of Marketing Communications, 5(1), 39-50. https://doi.org/10.1080/135272699345734

One of the authors recently developed a framework of strategic orientations that charities will typically move through during their life cycle; these were termed cause, funding and need. Another author also recently investigated appropriate branding... Read More about Towards a branding framework for cause-, funding-and need-oriented charities.

The role of database marketing in football clubs: A case study of Coventry City F.C. (1999)
Journal Article
Tapp, A., & Clowes, J. (1999). The role of database marketing in football clubs: A case study of Coventry City F.C. Journal of Database Marketing and Customer Strategy Management, 6(4), 339-355

The culture of collecting: An opportunity for football clubs (1999)
Journal Article
Tapp, A., Beech, J., & Chadwick, S. (1999). The culture of collecting: An opportunity for football clubs. Journal of Database Marketing and Customer Strategy Management, 6(3), 253-266

Direct marketing communications (1999)
Book Chapter
Tapp, A. (1999). Direct marketing communications. In D. Picton, & A. Broderick (Eds.), Integrated marketing communicationsFT Pitman (Pearson)

Relationship marketing for football clubs: A qualitative study of football supporters (1998)
Presentation / Conference
Tapp, A., & Clowes, J. (1998, September). Relationship marketing for football clubs: A qualitative study of football supporters. Paper presented at European association of sports management conference

Collecting sports memorabilia: What are the implications for the marketing activities of football clubs? (1998)
Presentation / Conference
Tapp, A., Chadwick, S., & Beech, J. (1998, September). Collecting sports memorabilia: What are the implications for the marketing activities of football clubs?. Paper presented at European association of sports management conference

Principles of direct and database marketing (1st edition) (1998)
Book
Tapp, A. (1998). Principles of direct and database marketing (1st edition). FT Pitman (Pearson)

‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income (1998)
Journal Article
Clowes, J., & Tapp, A. (1998). ‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income. Managing Leisure, 3(1), 18-25. https://doi.org/10.1080/13606719808559322

Football clubs have traditionally adopted a product-focused approach to their business activity and have in recent years moved to a more promotion-orientated strategy. These approaches are still based on the traditional ‘transactions’ paradigm develo... Read More about ‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income.

Perceptions of NCET (1996)
Report
Tapp, A., & Housden, M. (1996). Perceptions of NCET

The use of brand management tools in charity fundraising (1996)
Journal Article
Tapp, A. (1996). The use of brand management tools in charity fundraising. Journal of Brand Management, 3(6), 400-416

Charity brands: a qualitative study of current practice (1996)
Journal Article
Tapp, A. (1996). Charity brands: a qualitative study of current practice. International Journal of Nonprofit and Voluntary Sector Marketing, 1(4), 327-337. https://doi.org/10.1002/nvsm.6090010406

Relationship fundraising techniques in charities: Are they used and do they work? (1995)
Journal Article
Tapp, A. (1995). Relationship fundraising techniques in charities: Are they used and do they work?. Journal of Database Marketing and Customer Strategy Management, 2(4), 328-343

Strategic marketing plan
Working Paper
Tapp, A. (1999). Strategic marketing plan

Social marketing-based strategy for sun protection interventions
Report
Kemp, G., & Tapp, A. Social marketing-based strategy for sun protection interventions

The promotion of sensible sun protection behaviours is constrained by: - The perception that skin cancer risk in the UK is low. The population is not sensitized to skin cancer as a major health risk in the same way as are Australasian populations... Read More about Social marketing-based strategy for sun protection interventions.

Somerset PCT insights: Smokefree homes
Working Paper
Spotswood, F., Tapp, A., & Eagle, L. (2009). Somerset PCT insights: Smokefree homes

A report of field trials of social marketing interventions for early detection of lung cancer in men
Presentation / Conference
Turton, P., Collins, K., & Tapp, A. A report of field trials of social marketing interventions for early detection of lung cancer in men. Poster presented at NCRI

Social marketing to encourage initiation and continuation of breastfeeding in Penhill and Pinehurst, Swindon
Report
Pollard, K., Condon, L., Warren, S., Collins, K., Tapp, A., Boyles, A., & Ricketts, A. Social marketing to encourage initiation and continuation of breastfeeding in Penhill and Pinehurst, Swindon

Executive Summary • NHS Swindon has targets to increase the initiation and duration of breastfeeding to 6-8 weeks and beyond. A number of interventions have been implemented to increase local breastfeeding prevalence, including the UNICEF Baby Frien... Read More about Social marketing to encourage initiation and continuation of breastfeeding in Penhill and Pinehurst, Swindon.