The use of social marketing to reduce problem gambling: The implications for public health
(2008)
Presentation / Conference
Powell, J., & Tapp, A. (2008, June). The use of social marketing to reduce problem gambling: The implications for public health. Paper presented at Addressing Problem Gambling Conference, Auckland, New Zealand
All Outputs (142)
Social marketing-based strategy for obesity interventions (2008)
Report
Tapp, A., Eagle, L., & Spotswood, F. (2008). Social marketing-based strategy for obesity interventionsTerms of reference for this project We were requested by Dr Julia Verne to provide a literature-based, judgement-based (i.e. no new primary research) draft social marketing strategy for addressing the rising rates of obesity within the South West... Read More about Social marketing-based strategy for obesity interventions.
Why "soft science" is the key to regaining leadership in marketing knowledge (2008)
Journal Article
Tapp, A., & Hughes, T. (2008). Why "soft science" is the key to regaining leadership in marketing knowledge. European Journal of Marketing, 42(3-4), 265-278. https://doi.org/10.1108/03090560810852913Purpose - The purpose of this paper is to highlight what the authors regard as serious problems with the continuing dominance of a "hard science" view of what constitutes "top quality" research, and to present evidence that a "softer" approach will y... Read More about Why "soft science" is the key to regaining leadership in marketing knowledge.
The use of social marketing to reduce problem gambling in Britain the implications for public health (2008)
Presentation / Conference
Tapp, A., & Powell, J. (2008, February). The use of social marketing to reduce problem gambling in Britain the implications for public health. Paper presented at International Gambling Conference 2008, Auckland, New Zealand
Social marketing based strategy for sun protection interventions. Report for South West Public Health Observatory, Bristol (2008)
Report
Eagle, L., Kemp, G., & Tapp, A. (2008). Social marketing based strategy for sun protection interventions. Report for South West Public Health Observatory, Bristol
Geared for action. Developing the generic financial advice service (2008)
Report
French, J., Tapp, A., Eagle, L., Keown, D., & O'Reilly, N. (2008). Geared for action. Developing the generic financial advice service
Geared for action. Developing the generic financial advice service. Report for National Social Marketing Centre, London (2008)
Report
French, J., Tapp, A., Eagle, L., Keown, D., & O'Reilly, N. (2008). Geared for action. Developing the generic financial advice service. Report for National Social Marketing Centre, London
Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article
Hughes, T., Tapp, A., & Hughes, R. (2008). Achieving effective academic/practitioner knowledge exchange in marketing. Journal of Marketing Management, 24(1-2), 221-240. https://doi.org/10.1362/026725708X274019Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.
Principles of direct and database marketing (4th edition) (2008)
Book
Tapp, A. (2008). Principles of direct and database marketing (4th edition). UK: Pearson Education
Social marketing strategies on cycling (2008)
Report
Tapp, A. (2008). Social marketing strategies on cycling
"Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol (2008)
Report
Tapp, A., Eagle, L., Bird, S., & Spotswood, F. (2008). "Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol
Lighting the touchpaper. How social marketing can help ignite active Bristol (2008)
Report
Tapp, A., Eagle, L., Bird, S., & Spotswood, F. (2008). Lighting the touchpaper. How social marketing can help ignite active Bristol
Social marketing based strategy for obesity interventions (2008)
Report
Tapp, A., Eagle, L., & Spotswood, F. (2008). Social marketing based strategy for obesity interventions
Social marketing in action: Geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain (2007)
Journal Article
Powell, J., Tapp, A., & Sparkes, E. (2007). Social marketing in action: Geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain. International Journal of Nonprofit and Voluntary Sector Marketing, 12(3), 177-187. https://doi.org/10.1002/nvsm.309
How to bridge the gap: Improving academic/practitioner knowledge exchange (2007)
Presentation / Conference
Hughes, T., Tapp, A., & Hughes, R. (2007, July). How to bridge the gap: Improving academic/practitioner knowledge exchange. Paper presented at Academy of Marketing Conference, Kingston, UK
Barriers to exercise for young adults (2007)
Presentation / Conference
Tapp, A., & Spotswood, F. (2007, June). Barriers to exercise for young adults. Presented at National Student Sports Promotion Conference, Birmingham University, UK
Physics envy (2007)
Journal Article
Tapp, A. (2007). Physics envy. Marketing Intelligence and Planning, 25(3), 229-231. https://doi.org/10.1108/02634500710747743Purpose - This paper seeks to identify and discuss a phenomenon with a hidden but severe impact on the conduct of research and teaching in marketing. Design/methodology/approach - Solicited as a viewpoint contribution, with permission to think aloud.... Read More about Physics envy.
Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations (2007)
Journal Article
Powell, J., Tapp, A., Orme, J., & Farr, M. (2007). Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations. Primary Health Care Research and Development, 8(1), 22-35. https://doi.org/10.1017/S1463423607000047Aim: In this article the authors illustrate using a case study approach how primary care professionals can use the combination of geodemographic data with hospital episode statistics (HES) to predict the location of people yat risk’ of diabetes melli... Read More about Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations.
Routes to better knowledge transfer in marketing management (2006)
Presentation / Conference
Hughes, T., Tapp, A., & Hughes, R. (2006, July). Routes to better knowledge transfer in marketing management. Paper presented at Academy of Marketing Conference, London, UK
Why soft science is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference
Tapp, A., & Hughes, T. (2006, July). Why soft science is the key to regaining leadership in marketing knowledge. Paper presented at Academy of Marketing Conference, London, UK