All Outputs (142)

From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers (2011)
Presentation / Conference
Tapp, A., & Spotswood, F. (2011, April). From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Some reasonable but uncomfortable questions about social marketing (2011)
Journal Article
Spotswood, F., French, J., Tapp, A., & Stead, M. (2011). Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2(3), 163-175. https://doi.org/10.1108/20426761211265168

Social marketing and social influences: Using social ecology as a theoretical framework (2010)
Journal Article
Pressley, A., Collins, K., & Tapp, A. (2010). Social marketing and social influences: Using social ecology as a theoretical framework. Journal of Marketing Management, 26(13-14), 1181-1200. https://doi.org/10.1080/0267257X.2010.522529

Social marketing has traditionally been dominated by an individualistic model of design. In this work, the authors apply a social ecology model to the theory and practice of social marketing, demonstrating that a multilevel framework is required to f... Read More about Social marketing and social influences: Using social ecology as a theoretical framework.

'Binge Drinking': A tribal brand for socio-economically disadvantaged young people? (2010)
Presentation / Conference
Spotswood, F., & Tapp, A. (2010, April). 'Binge Drinking': A tribal brand for socio-economically disadvantaged young people?. Paper presented at 6th International Colloquium, ESADE Business School, Barcelona, Spain

Binge Drinking: A tribal brand for socio-economically disadvantaged young people? (2010)
Presentation / Conference
Spotswood, F., & Tapp, A. (2010, April). Binge Drinking: A tribal brand for socio-economically disadvantaged young people?. Paper presented at Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium, Barcelona, Spain

Field-capital theory and its implications for marketing (2010)
Journal Article
Tapp, A., & Warren, S. (2010). Field-capital theory and its implications for marketing. European Journal of Marketing, 44(1-2), 200-222. https://doi.org/10.1108/03090561011008673

Purpose: This paper seeks to explore the applicability and implications of Bourdieu's field-capital theory for marketing using original research with a typical European society. Bourdieu's field-capital theory proposes that people acquire economic, s... Read More about Field-capital theory and its implications for marketing.

Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities (2010)
Journal Article
Spotswood, F., & Tapp, A. (2010). Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities. International Journal of Health Promotion and Education, 48(2), 52-57

Research leading to social marketing solutions to encourage breastfeeding amongst teenage mothers in hard to reach communities: report prepared for Bristol PCT, September 2009 (2009)
Report
Tapp, A., Rhodes, C., Withall, J., & Warren, S. (2009). Research leading to social marketing solutions to encourage breastfeeding amongst teenage mothers in hard to reach communities: report prepared for Bristol PCT, September 2009

Somerset PCT insights: smokefree homes. Report for Somerset PCT (2009)
Report
Spotswood, F., Tapp, A., & Eagle, L. (2009). Somerset PCT insights: smokefree homes. Report for Somerset PCT

Does trying to do good equate to doing no harm? ethical dimensions of social marketing (2009)
Presentation / Conference
Eagle, L., Tapp, A., Bird, S., & Spotswood, F. (2009, July). Does trying to do good equate to doing no harm? ethical dimensions of social marketing. Paper presented at Academy of Marketing Science World Congress, Oslo, Norway

Does trying to do good equate to doing no harm? Ethical dimensions to social marketing (2009)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2009, June). Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. Paper presented at Academy of Marketing Science Conference, Oslo, Norway

The use of social marketing to influence the development of problem gambling in the UK: Implications for public health (2009)
Journal Article
Powell, J., & Tapp, A. (2009). The use of social marketing to influence the development of problem gambling in the UK: Implications for public health. International Journal of Mental Health and Addiction, 7(1), 3-11. https://doi.org/10.1007/s11469-008-9189-6

In this paper the authors present and debate the theoretical case for the use of social marketing to help reduce problem gambling in the public health context of the UK. Is triangulated between the key theories and principles of social marketing, the... Read More about The use of social marketing to influence the development of problem gambling in the UK: Implications for public health.

How social marketing can encourage teenage breastfeeding (2009)
Report
Tapp, A., Withall, J., Rhodes, C., & Warren, S. (2009). How social marketing can encourage teenage breastfeeding

Social marketing and the meaning of cool (2008)
Journal Article
Tapp, A., & Bird, S. (2008). Social marketing and the meaning of cool. Social Marketing Quarterly, 14(1), 18-29. https://doi.org/10.1080/15245000801898399

Commercial marketers have long understood the value of cool in designing and selling their products, and have invested heavily in keeping in touch with the latest trends among their consumers. In this article, we contend that social marketers could u... Read More about Social marketing and the meaning of cool.

Exploring how social marketing may encourage safe driving amongst young males: A literature review (2008)
Report
Tapp, A., & Bird, S. (2008). Exploring how social marketing may encourage safe driving amongst young males: A literature review

Does trying to do good equate to doing no harm? Ethical dimensions of social marketing (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. Paper presented at World Social Marketing Conference, Brighton

The need for effective internal marketing to support external social marketing strategies (2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). The need for effective internal marketing to support external social marketing strategies. Paper presented at World Social Marketing Conference, Brighton, UK

Internal marketing to support social marketing: A case study from the Fire & Rescue Service (2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). Internal marketing to support social marketing: A case study from the Fire & Rescue Service. Paper presented at World Social Marketing Conference, Brighton

A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). A good theory – But does it work in practice? A critique of the transtheoretical model. Paper presented at World Social Marketing Conference, Brighton, UK

Encouraging sport and physical exercise amongst sport England segments (2008)
Report
Bird, S., & Tapp, A. (2008). Encouraging sport and physical exercise amongst sport England segments