All Outputs (142)

Can social marketing make 20mph the new norm? (2014)
Journal Article
Toy, S., Tapp, A., Musselwhite, C., & Davis, A. (2014). Can social marketing make 20mph the new norm?. Journal of Transport and Health, 1(3), 165-173. https://doi.org/10.1016/j.jth.2014.05.003

© 2014 Elsevier Ltd. This paper reports the findings of a study that explored the possible role for social marketing in supporting compliance with 20. mph signs-only speed limits. The study, completed in July 2012, involved a review of the literature... Read More about Can social marketing make 20mph the new norm?.

From the 4Ps to COM-SM: Reconfiguring the social marketing mix (2013)
Journal Article
Gordon, R., Tapp, A., & Spotswood, F. (2013). From the 4Ps to COM-SM: Reconfiguring the social marketing mix. Journal of Social Marketing, 3(3), 206-222. https://doi.org/10.1108/JSOCM-01-2013-0011

In this paper, the authors aim to contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained products and prices, the social marketing 4Ps are no longer fit for pu... Read More about From the 4Ps to COM-SM: Reconfiguring the social marketing mix.

Beyond persuasion: A cultural perspective of behaviour (2013)
Journal Article
Spotswood, F., & Tapp, A. (2013). Beyond persuasion: A cultural perspective of behaviour. Journal of Social Marketing, 3(3), 275-294. https://doi.org/10.1108/JSOCM-01-2013-0006

Purpose: This research suggests that understanding problem behaviours through a cultural lens may offer multifarious layers of insight and provide opportunities for more effective intervention than the classical psychological perspective and cognitiv... Read More about Beyond persuasion: A cultural perspective of behaviour.

A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England, their associated attitudes and behaviours (2013)
Presentation / Conference
Mellon,, D., Morey, Y., Verne, J., Tapp, A., Dailami, N., & Leggett, S. (2013, September). A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England, their associated attitudes and behaviours. Paper presented at Public Health England Annual Conference 2013, University of Warwick

Using social marketing to encourage teenage mothers to breastfeed (2013)
Journal Article
Tapp, A., Warren, S., Rhodes, C., Condon, L., & Withall, J. (2013). Using social marketing to encourage teenage mothers to breastfeed. Journal of Social Marketing, 3(2), 144-161. https://doi.org/10.1108/JSOCM-04-2012-0015

Purpose: This purpose of this paper is to report on a study of the possible role of social marketing in encouraging breastfeeding amongst teenage mothers. UK teenage mothers are particularly prone to low levels of breastfeeding and there has been a l... Read More about Using social marketing to encourage teenage mothers to breastfeed.

'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support (2013)
Journal Article
Rhodes, C., Condon, L., Condon, L., Rhodes, C., Warren, S., Withall, J., & Tapp, A. (2013). 'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support. Health Education Journal, 72(2), 156-162. https://doi.org/10.1177/0017896912437295

Aim: To explore teenagers' experiences of the breastfeeding promotion and support delivered by health professionals. Design: A qualitative study conducted in an English city. Methods: Pregnant teenagers and teenage mothers (n = 29) took part in semi-... Read More about 'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support.

Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas (2013)
Journal Article
Pressley, A., Tapp, A., Pressley, A., Baugh, M., & White, P. (2013). Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas. Accident Analysis and Prevention, 58, 148-157. https://doi.org/10.1016/j.aap.2013.04.023

Young men from poorer backgrounds are associated with high road traffic collision levels. However, solving this problem has proven very difficult. Hence this paper summarises the findings of a UK government funded two-year trial of a cross-discipline... Read More about Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas.

Social Marketing (2012)
Book
Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., & Tapp, A. (2012). Social Marketing. Pearson Education

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.

Overcoming the self-image incongruency of non-cyclists (2012)
Journal Article
Leonard, S., Spotswood, F., & Tapp, A. (2012). Overcoming the self-image incongruency of non-cyclists. Journal of Social Marketing, 2(1), 23-36. https://doi.org/10.1108/20426761211203238

Purpose: The image of cyclists has been increasingly recognised as an important factor in social marketing programmes aimed at increasing cycling. The purpose of this paper is to present findings from a multi-stage research project exploring image in... Read More about Overcoming the self-image incongruency of non-cyclists.

Cycling behaviour in car-dominant societies: A survey of the UK population (2012)
Presentation / Conference
Tapp, A., Spotswood, F., & Jones, S. (2012, October). Cycling behaviour in car-dominant societies: A survey of the UK population. Poster presented at Be Active 2012 - the 4th International Congress on Physical Activity and Public Health, Sydney, Australia

Some reasonable but uncomfortable questions about social marketing (2012)
Journal Article
Spotswood, F., French, J., Tapp, A., & Stead, M. (2012). Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2(3), 163-175. https://doi.org/10.1108/20426761211265168

The purpose of this paper is to explore the scope of social marketing by re-examining some of its core concepts: the balance between the “wants” of individuals with the “needs” of society; the nature of exchange; the inclusion of techniques not expli... Read More about Some reasonable but uncomfortable questions about social marketing.

Ta(l)king Responsibility: Discourse analysis as a critical method for understanding behaviour and behaviour change (2012)
Presentation / Conference
Morey, Y., Collins, K., & Tapp, A. (2012, May). Ta(l)king Responsibility: Discourse analysis as a critical method for understanding behaviour and behaviour change. Paper presented at Open University Institute of Social Marketing Conference, Milton Keynes, UK

Rethinking how to tackle binge drinking using social marketing: A neotribal analysis (2011)
Journal Article
Spotswood, F., & Tapp, A. (2011). Rethinking how to tackle binge drinking using social marketing: A neotribal analysis. Social Marketing Quarterly, 17(2), 76-91. https://doi.org/10.1080/15245004.2011.570862

In this article the authors report on primary research undertaken with young people in a deprived area of northwest England who use regular binge drinking as the lynch pin of their social group. Traditional health messaging approaches have had little... Read More about Rethinking how to tackle binge drinking using social marketing: A neotribal analysis.

Theory development in social marketing: the advantages of an ecletic approach (2011)
Presentation / Conference
Tapp, A., Pressley, A., & Collins, K. (2011, April). Theory development in social marketing: the advantages of an ecletic approach. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Using social marketing to encourage teenage mums to breastfeed (2011)
Presentation / Conference
Tapp, A., Warren, S., Rhodes, C., Condon, L., & Withall, J. (2011, April). Using social marketing to encourage teenage mums to breastfeed. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Fear and fire: Ethical social marketing strategies for home fire safety for older people (2011)
Presentation / Conference
Bird, S., & Tapp, A. (2011, April). Fear and fire: Ethical social marketing strategies for home fire safety for older people. Paper presented at World Social Marketing Conference, Dublin, Ireland

Avon Fire & Rescue Service use social marketing interventions to improve home fire safety amongst older people (aged 65+) in deprived areas of Bristol, UK, and this research seeks to identify the key triggers and barriers to behaviour change. Attitud... Read More about Fear and fire: Ethical social marketing strategies for home fire safety for older people.

A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S., & Rhodes, C. (2011, April). A case study of a social marketing brand: The image of cycling in the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift (2011)
Presentation / Conference
Spotswood, F., & Tapp, A. (2011, April). An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Brand co-creation for effective social marketing: the "lose the fags" case study (2011)
Presentation / Conference
Spotswood, F., & Tapp, A. (2011, April). Brand co-creation for effective social marketing: the "lose the fags" case study. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Understanding the self-image incongruency of British non-cyclists: implications for social marketing (2011)
Presentation / Conference
Leonard, S., Spotswood, F., & Tapp, A. (2011, April). Understanding the self-image incongruency of British non-cyclists: implications for social marketing. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland